If you work in the travel and tourism industry, you’re always looking for new and innovative ways to connect with consumers. That can be challenging in a digital society, where consumers spend most of their time on mobile devices.
So, how can your business get ahead of the curve?
The next big thing in marketing is proximity marketing, the localized wireless distribution of marketing content. It can be delivered at a particular time and place, and it’s an option for businesses wherever Bluetooth and WiFi service is available.
Make a sound investment
Proximity marketing is not as expensive as developing and maintaining an app, yet it still allows you to send your marketing content directly to potential clients. Whether you are distributing advertisements, coupons or other calls to action, your marketing content will appear right on a consumer’s smartphone, tablet or mobile device.
Here are just a few reasons why your business should get on board:
- It’s affordable
- It’s trendy
- It’s simple to implement
- It’s easy to use
In fact, this marketing content is easy to use for both your business and your customers. The technology behind proximity marketing runs so smoothly, it can be operated by anyone.
It’s also easy to use for consumers, and it can save them time and money too. Instead of losing time with tedious updates and app downloads—some of which they have to pay for—all consumers have to do is hit a button to engage with your content.
Get the solution for a competitive marketplace
With so many competitors out there vying for the attention of consumers, it can be hard for tourism and travel companies to get noticed. On top of the stiff competition, your business also has to contend with discount websites and aggregated listings, making it even harder for your products and services to stand out.
The numbers show that consumers turn to their mobile devices when they need information, and often while they’re traveling. They consult smartphones and other devices for many reasons, including to:
- Locate nearby businesses
- Look up sales
- Compare prices
- Check availability
- Make reservations
Some consumers even use their smartphones to make purchases, an option that is especially convenient for frequent travelers. With all this activity happening on smartphones and other devices, the mobile climate is ripe for travel and tourism marketing.
The next big thing in marketing
As mobile devices become even more sophisticated, giving businesses the ability to do more with mobile technology, proximity marketing can offer better options for interacting with consumers.
That’s why this approach is the next big thing in marketing.
Consumers can do more with their smartphones than ever before, whether that means watching high definition Internet videos or making and accepting credit card payments from their smartphone. By sending marketing content to mobile devices in a particular place, that means you could be engaging new customers in a meaningful way or making a sale.
Perhaps the most advantageous benefit of proximity marketing is the ability to direct your advertising to a particular place and time. This option allows you to connect with consumers while they’re on the go.
Reach potential customers in:
- Cafes and restaurants
- Coffee shops and cocktail bars
- Shopping centers and social gathering places
- Your local neighborhood
- Travel and tourism offices
- Transportation hubs, including airports, bus stops and train stations
With so many benefits for your business—and a particular appeal for the travel and tourism industry—proximity marketing could be the right move for your business. In this stagnant economy, it could be just the thing your business needs to get ahead of the curve.
