Embrace Technology and Grow Your Business
As a small business owner, you know the competition is stiff.
On top of a sluggish economy and a challenging business climate, consumers are more sophisticated with their purchasing choices than ever before.
They have an abundance of information at their fingertips, from customer ratings and reviews to price comparisons and discount retailers nearby.
It’s a perfect storm, making it even harder for small businesses to get noticed.
Great customer service and a fair retail price may not be enough to appeal to consumers in today’s competitive market. So, how can you attract new customers?
One option is to take your business directly to potential new customers with local marketing.
What is Local Marketing?
Local marketing, or proximity marketing, is simply the distribution of advertising content through wireless devices, based on a particular place and time.
The marketing technique works just like it sounds.
You deliver messages about your products and services to consumers who are in close proximity to your business.
That means you can reach consumers who are in your neighbourhood, during prime shopping hours – even if they’re not in your store.
It’s an option wherever WiFi and Bluetooth technology are available.
Get Profitable Returns By Offering Free WiFi
Local marketing is not as expensive or complicated as building an app, and it’s easier for customers to use.
Your customers won’t have to sign away their privacy rights or download time-consuming updates to reap the rewards.
Instead, they can instantly read about your specials and sales, find discounts and coupons for your store, or just learn about what your business has to offer – all with the click of a button.
Smartphones are an integral part of today’s society and people are constantly checking for updates and passing time on mobile devices.
With local marketing, that translates to a large potential audience, offering you the chance to multiply exposure for your business.
Attract New Customers On The Go
With local marketing, you can choose where you would like to reach your customers.
You can work within a radius of your store or target shoppers in specific locations, like transportation hubs.
Here are just a few of the places your marketing could reach:
- Shopping centres
- Local cafes and coffee shops
- Restaurants, pubs and bars
- Expo and conference centres
- Hotels or B&B’s
All of these locations are places where people gather – and often places where people wait, which is good news for your business.
Visitors could be taking a moment to look up a ritzy restaurant, and stumble upon an ad about Happy Hour at your cafe.
Or they could be looking up the directory of a nearby shopping centre, and happen to find a coupon for shoes at your shoe shop on the second floor.
Better yet, they could be eager to buy a coat, having forgotten theirs at home, to find that the only place in town that sells coats is your store.
Benefits of Local Marketing
Getting started is simple, and there are many benefits. Local marketing is:
- Affordable, making it a sound investment for your small business
- Easy to use, with technology that can be operated by your social media professional
- Attractive, allowing you to send appealing messages about your business
- Accessible, reaching customers at their fingertips on mobile devices
- Interactive, as many of today’s consumers consult mobile devices while they shop
- Effective, delivering advertisements directly to potential new customers
With so much to gain from local marketing, you could build your business faster than ever before. You can garner new impressions and attract new customers, leading to an increase in sales.
This may be just the competitive edge you need to grow your small business.
To find out more about how easy local marketing is and how it could benefit your business download our brochure, below.
