The state of retailing in Britain’s town centres has been grim for some years and the recent Portas Review, spearheaded by Mary Portas, highlighted just how difficult it has been to sell from the high streets. Many retailers face dire struggles to remain in business. The Decline of the UK High Street The numbers are stark.  Between 2000 and […]

Boost Customer Satisfaction & Revenue With Proximity Marketing The rise in the amount of consumers who choose to eat out has lead to a growth in restaurant entrepreneurs vying to compete alongside established eateries for their custom. Although the amount of consumers who eat out is on the rise competition for their custom is at […]

Proximity marketing is the final connection between brands and customers; an effective tool to generate repeat sales, deliver your brand message and revolutionise your business – for the better! Proximity What? Proximity marketing is defined as “the localized wireless distribution of advertising content associated with a particular place” (Wikipedia). Definitions, however, never tell the whole story. […]

Make Marketing Disappointment A Thing of The Past Have you ever been disappointed with a promotion or advert you have launched for your business? Maybe you have been left scratching your head as to why more consumers didn’t opt in? Many businesses feel puzzled with the performance of their marketing efforts, especially when the product […]

Embracing The Future In 2006, there were less than three billion subscriptions to mobile-cellular telecommunications services. By the end of 2011, that number more than doubled to roughly six billion, the International Telecommunications Union estimated. With mobile devices becoming a staple of modern society and the preferred way of accessing digital content, today’s successful businesses are […]